Casino Logo

PlayWins Privacy Policy

At PlayWins, we are fully committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you access and use our services at playwins.com. By creating a PlayWins account or using our platform, you acknowledge that you have read and understood this policy. We are operated by Anakatech Interactive Limited, registered in Malta (company no. C 61918), and we are licensed and regulated by the UK Gambling Commission under account no. 48789.

Who We Are

We are Anakatech Interactive Limited, with our registered address at Soho Office Space, The Strand Fawwara Building, l-Imsida, Gzira GZR1401, Malta. Our PlayWins platform operates exclusively under a UK Gambling Commission licence, and our services are intended solely for players located within the United Kingdom. The gambling software and facilities used on our website are provided by Anakatech Limited, incorporated in the British Virgin Islands (company no. 1736422). If you have any questions about how we handle your data, please contact us at support@playwins.com.

Information We Collect

When you register and use our services at PlayWins Casino, we collect a range of personal information to provide you with a safe, compliant, and enjoyable gaming experience. We may collect the following types of data:

  • Full name, date of birth, and contact details including email address and phone number
  • Residential address and proof of address documentation
  • Government-issued identity documents for age and identity verification
  • Payment information, including debit card details and transaction history
  • Source of funds and source of wealth information, as required by UK regulations
  • Employment details and annual gross income, where applicable
  • Selfie photographs and liveness check data for enhanced KYC verification
  • Gaming activity, betting history, and session data
  • Device information, IP address, and technical browsing data
  • Communications you send us via email, live chat, or our contact form

How We Use Your Information

At PlayWins, we use the data we collect for specific, lawful purposes. We process your personal information in accordance with applicable UK data protection law, including the UK GDPR. The key purposes for which we use your data include:

  • Verifying your identity, age, and location as required by our UKGC licence obligations
  • Creating and managing your PlayWins account and enabling access to our services
  • Processing deposits and withdrawals in compliance with our Cashout Policy
  • Detecting and preventing fraud, money laundering, and other prohibited practices
  • Conducting anti-money laundering (AML) checks and politically exposed persons (PEP) screening
  • Fulfilling responsible gambling obligations, including monitoring for problem gambling indicators
  • Communicating with you about your account, bonuses, and promotional offers
  • Improving our platform, services, and user experience
  • Complying with legal and regulatory requirements imposed by the UK Gambling Commission

Legal Basis for Processing

We process your personal data on several legal grounds. Where you have given us your explicit consent, we rely on that consent as our legal basis. We also process data where it is necessary for the performance of our contract with you — for example, to manage your PlayWins Casino account and process your transactions. In certain cases, we process data to comply with our legal obligations, particularly those imposed by the UK Gambling Commission's Licence Conditions and Codes of Practice (LCCP). We may also process data where we have a legitimate interest, provided those interests are not overridden by your rights and freedoms.

Identity Verification and KYC

Our PlayWins platform operates under strict Know Your Customer (KYC) requirements as mandated by our UKGC licence. We are required to verify your identity and age electronically at the point of registration. We may request additional documentation at any time, including but not limited to:

  • Government-issued photo identification (passport or driving licence)
  • Proof of address (utility bills or bank statements)
  • Bank statements and source of funds documentation
  • Selfie photographs and liveness check submissions
  • Documentation relating to occupation, income, and source of wealth

Withdrawal requests over £1,000 may be subject to enhanced verification. We may delay or decline a withdrawal until the required documentation has been received and reviewed. First-time withdrawals always require successful verification before processing.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to improve your experience and ensure the security of our services. Our cookies help us to recognise your device, maintain your session, detect emulators and virtual environments, and monitor for disguised device identity. We also use cookies to understand how players interact with our PlayWins Casino platform and to improve our services accordingly. You may manage your cookie preferences through your browser settings, although disabling certain cookies may affect the functionality of our site.

Sharing Your Information

We do not sell your personal data to third parties. However, we may share your information with trusted partners and service providers where necessary to operate our services lawfully and effectively. We may share data with:

  • Anakatech Limited, as our software provider, to facilitate the operation of our gaming platform
  • Payment processors and financial institutions to handle deposits and withdrawals
  • Identity verification and KYC service providers
  • The UK Gambling Commission and other regulatory bodies where required by law
  • GAMSTOP and other self-exclusion scheme operators for responsible gambling purposes
  • Law enforcement agencies where we are legally obliged to disclose information
  • Our sister brands — including Winomania, LuckyMate, Betnero, 7bet, Betcrown, and BetFusion — for cross-brand self-exclusion checks

Data Retention

We retain your personal data for as long as your account remains active and for a period thereafter as required by our legal and regulatory obligations. UK anti-money laundering legislation and UKGC requirements typically require us to retain records for a minimum of five years following the end of a business relationship. After the applicable retention period, we will securely delete or anonymise your data.

Your Rights

Under UK data protection law, you have a number of rights regarding your personal information. You have the right to access the data we hold about you, to correct inaccurate information, and in certain circumstances to request the deletion of your data. You may also object to certain types of processing or request that we restrict how we use your data. To exercise any of these rights, please contact us at support@playwins.com. We will respond to your request within the timeframes required by applicable law.

Responsible Gambling and Data Protection

We take responsible gambling seriously at PlayWins, and your data plays an important role in our safer gambling measures. We use your account information and gaming activity data to monitor for signs of problem gambling behaviour, to apply deposit limits, and to facilitate self-exclusion via GAMSTOP. If you register as a politically exposed person (PEP), you are required to notify us within one business day of registration. We use automated systems to detect and flag unusual patterns of play, and we cooperate fully with GambleAware and the UKGC on responsible gambling matters.

Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. Our systems include automated detection tools for emulators, virtual environments, developer tools, and disguised device identities. While we strive to protect your data at all times, no method of data transmission or storage is entirely secure, and we cannot guarantee absolute security.

Transfer of Operations

Please note that effective 1 April 2026, the operation of playwins.com was transferred to Anakatech Interactive Limited. Claims, disputes, or enquiries relating to account activity prior to 1 April 2026 remain the responsibility of the previous operator and should be directed to asg_supportcenter@aristocrat.com.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or regulatory requirements. When we make significant changes, we will notify you through our website or via email. We encourage you to review this policy periodically. Your continued use of the PlayWins platform following any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to get in touch with us. You can reach our support team via live chat (available Monday to Friday 08:00–23:00 and Saturday to Sunday 10:00–22:00), by email at support@playwins.com, or through the contact form available at our Support Centre. We are here to help and will respond to your enquiries promptly.

Content updated: July 21, 2026